PRASAC, the Successful MFI, Shared the Growth Strategy with Asialink Finance Corporation

Phnom Penh: One of the leading financial company in the Philippines, Asialink Finance Corporation, visited PRASAC on August 21, 2017 in order to get knowledge and strategy on lending and how to be a leading financial institution in the competitive market.

In this occasion, PRASAC management, led by President & CEO Mr. Sim Senacheert, warmly welcomed a group of management from Asialink Finance Corporation; and he shared the PRASAC overview, management structure, IT management, strategies to be the best financial provider, key tactics to achieve the best performances, and products development…etc.

“We are delighted to share key experiences for being a leading microfinance and thankful to Asialink Finance Corporation for their visit to PRASAC Head Office as well as to learn from each other on operation and strategy aspects in microfinance industry.” Mr. Sim Senacheert said.

The visit was conducted for a whole day, which featured two different activities: meeting ​with PRASAC’s Executive Management Teams in the morning and field trip to PRASAC Chaom Chao branch in the afternoon.

On the visit, Mr. Robert Jordan – CEO admired PRASAC on its fast growing towards a leading financial institution in Cambodia. He then thanked PRASAC management for the great hospitality and support of his delegation team, and he wished to look for cooperation opportunity in the future with PRASAC.

“The visit today is very essential for us to learn and apply in our country to provide best quality services to valued customers. It is also a good opportunity to build cooperation between both institutions in the same region,” said Mr. Robert Jordan, CEO of Asialink.


PRASAC, Cambodia’s largest microfinance institution, helps Cambodian people improve their living standards by providing loans and services for savings, ATMs, mobile & internet banking, money transfers, PPWSA & EDC bill payments, bill payments, fast payment, POS, phone top-up, money exchange, and payroll. PRASAC has 177 offices nationwide.

As of June 2017, PRASAC had lent more than USD 1,247 million to 375 thousand borrowers, mobilized deposits of more than USD 784 million from 550 thousand depositors , and installed 123 ATMs around the country. For more information, visit

About Asialink Finance Corporation

Established in June of 1997, Asialink Finance Corporation is a leading and fastest growing finance company in the Philippines, which offers a wide range of loan products both businesses and individuals. With its outstanding products and services, Asialink continually expands its branches of 93 throughout the archipelago. For more information, visit